Understanding Core Email Metrics

Every successful email program starts with knowing what to measure. EmailMonkey surfaces a set of core metrics automatically for every send — here's what each one means and why it matters.

Open Rate

• What it is: The percentage of delivered emails that were opened at least once.
• Why it matters: A strong open rate signals your subject lines and sender name are resonating with your audience.
• Benchmark: Industry averages typically fall between 20–30% depending on sector.

Click-Through Rate (CTR)

• What it is: The percentage of recipients who clicked at least one link in the email.
• Why it matters: CTR measures content relevance — if people open but don't click, the body copy or CTA may need work.

Bounce Rate

• What it is: The percentage of emails that could not be delivered.
• Why it matters: High bounce rates damage sender reputation. EmailMonkey automatically categorizes bounces as hard (permanent) or soft (temporary).

Unsubscribe Rate

• What it is: The percentage of recipients who opted out after receiving the email.
• Why it matters: A spike here often signals frequency or relevance issues — investigate before your next send.